The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Customer Development. That’s a bigger concept and something Steve Blank has covered comprehensively in 4 Steps to the Epiphany and The Startup Owner’s Manual.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
a focus on the customer as the only project of a startup. Customer development is the act of gaining traction with customers, of finding a fit between what you make and what they want. This traction is worth far more than fancy technology or expensive marketing. That, and only that, separates successful projects from unsuccessful ones.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The Four Steps to the Epiphany, in