The Robert Collier Letter Book
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
amazon.com
You need to uncover your customer’s deepest and most primal desires. You must delve into their fears, hopes, wishes, and dreams. This is the stuff they’re thinking but don’t tell anyone. You need to move beyond the obvious and work out how your audience thinks, feels, and acts. As Robert Collier said…
Sabri Suby • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
The only things you really need to consider when writing copy for an ad are: • How to target your ad to the people you are trying to reach? • What will make them respond? • What is the best way to communicate this to them through your copy? When it comes to writing the copy, here are some hints to keep in mind: • Be specific. • Be exciting. • Focus
... See moreBrad Sugars • Instant Team Building: How to Build and Sustain a Winning Team for Business Success (Instant Success Series)
beautifully simple piece of copy. It leads with a statement. The statement expresses an idea. The idea suggests a promise: