The more I focus on these things, the better off I am. In short, they are as follows: 1.Price your product or service in relation to the benefit it provides, not the cost of producing it. 2.Offer customers a limited range of prices. 3.Get paid more than once for the same thing.

Create value: The quality of materials, performance, and design all drive the perceived value of customers. This is also where innovation comes into play. Communicate value: This is how you influence customers’ perception. It includes how you describe the product, your selling proposition, and last but not least the brand . Value communication also

To determine what features you should bake into which product configuration, you should start by separating the must-have features from the nice-to-haves. On their own, nice-to-haves won't convince customers to buy a product. It's equally important to think about which features might turn off customers. Critical features—what we call leaders—are wh

According to Professor Hall, the most successful commodity products differentiated themselves in one of two ways: either by low cost or by having the best reputation for quality or service.