Saved by Jordan Bester and
The One Growth Metric that Moves Acquisition, Monetization, and Virality
“I think return usage or any measure of customer satisfaction and loyalty are really important, because I think we’ve seen in the history of the internet that there are many companies with incredible topline figures, but at the end of the day those companies stall because they don’t have any retention and they can’t hold on to their users.”
Martin Eriksson • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
Payback Period on Customer Acquisition Costs
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
“Every business lives on the ARPU ↔ CAC Spectrum. On far left you have businesses that have low ARPU and as a result have to use low CAC channels to drive customers. On the far right you have businesses that have high ARPU and as a result are able to use high CAC channels. The middle is the danger zone where your ARPU is too high and presents to mu... See more
Brian Balfour • Building a Growth Framework Towards a $100 Million Product — Brian Balfour
GOOD and GREAT User Retention