The New Growth Mindset with Sean Ellis & James Currier

Sean Ellis, Dropbox built one of the most effective and most viral referral programs of the start-up world. It was as simple as placing a little “Get free space” button on the front page of the service.

As testing is central to getting traction, you should seek online tools to help you organize and execute your tests, even if they are offline tests. Sean Ellis, growth adviser to Dropbox and Eventbrite, had this to say about this approach: The faster you run high-quality experiments, the more likely you’ll find scalable, effective growth tactics. D