The Looking Glass: Love the problem
“Goals should not be about building products or delivering project scope. They should explain why such a thing would be useful . . . [they] should present the problem to be solved, not the solution,”
Mark Schwartz • War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age
Do I have a problem worth solving?
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
People go into startups thinking that the technical problems are the challenges. In practice, the technical stuff is easy, unless you’re incompetent or really at the hairy edge of human knowledge—for example, putting a man on Mars. No, every real problem in startups is a people problem, and as such they’re the hardest to solve, as they often don’t
... See moreAntonio Garcia Martinez • Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
It’s because we often fall in love with our idea of the solution we want to build before falling in love with a problem that we experience while living in the future. “Falling in love with a solution” highlights the danger that founders, creators, or teams can become so enamored with their particular product or service—their “solution”—that they ov... See more