The impact of creating a story
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The impact of creating a story
A dramatized narrative about how personalization can create better customer experiences and business results has the power to convey personalization on both a logical level and an emotional level like almost nothing else.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
I’m convinced that storytelling will be the most differentiating business skill of the 21st century.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Positioning : Storytelling : Messaging [COPY THIS]
Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...
docs.google.com![Thumbnail of Positioning : Storytelling : Messaging [COPY THIS]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/4954fc22/thumbnail.png?height=50&dpr=2)
MASTER NARRATIVES HAVE THE POWER TO EFFECT CHANGE Persuasion lasts longer than marketing or advertising because we’re changing people’s minds.