The hard problem of onboarding horizontal products
robhaisfield.com
The hard problem of onboarding horizontal products
Quite simply, it means that the default state of a product - including the default settings for notifications, the onboarding experience, the welcome message you get etc - determine the product’s fate. It’s the only portion of the product that EVERY user experiences, and it sets the bit for every behavior.
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
In a world of moving fast and pushing out a “minimum viable product,” the first mile of a product’s user experience is almost always an afterthought. The welcome/tour, the onboarding, the explanatory copy, the empty states, and the defaults of your product make up the first mile. Ironically, these crucial components of initial engagement that make ... See more
Scott Belsky • Crafting The First Mile Of Product
teams tend to underestimate the gravity created by shipping their first product. Once you share something with customers, you naturally start to think in iterations of that product; it becomes infinitely harder to change direction and climb a different mountain entirely.
Mario Gabriele • Modern Meditations: Scott Belsky
When onboarding goes well it should be seamless, intuitive, and informative. Users should have a good understanding of what’s to come within the app, how it works, and why they should be using it.