The Four Steps to the Epiphany: Successful Strategies for Products that Win
What business objective is this work intended to address? (Objective) How will you know if you've succeeded? (Key results) What problem will this solve for our customers? (Customer problem) What type of customer are we focused on? (Target market)
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Step4: Plan Your Company Strategy. You must understand the broader context in which your product will live as a startup founder. Customers usually envision hiring a services firm to come and fix their problems completely as their "ideal solution." As a startup, you should develop a compelling, generalizable solution.
Greylock • “Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea
Many technologies are conceived without a clear, precise notion of the intended use. There is plenty of hoping and praying going on that some new technology will magically find a suitable problem to solve. Often, we think we know, vaguely, in the abstract—but the truth is we have no clarity on how our technology stacks up in that use-case, relative
... See moreFrank Slootman • TAPE SUCKS: Inside Data Domain, A Silicon Valley Growth Story
Customer-centric thinking asks: So what? Who cares?