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The DTC Party’s Over. What Happens Next?
'Allbirds is an outlier': Why VC-backed direct-to-consumer brands are hitting a wall
Danny Parisiglossy.co
Direct to Consumer (DTC) Brands are Replacing Specialty Brands
Sanford Stein • Retailing 2020 – 2030: taking a long view
And then — especially in the business press — because it furthered the narrative that even the hugest of consumer goods companies, long stuck in codependent relationships with the hugest of retailers, would start trying to sell more of their products direct.
Dan Frommer • The summer of outdoor commerce
