The domino effect: How sales leaders are reinventing go-to-market in the next normal
Bertil Chappuismckinsey.com
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The domino effect: How sales leaders are reinventing go-to-market in the next normal
technology is enabling firms to collect information about the entire consumer decision journey or path to purchase, which will open up new ways for you to acquire customers.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Mark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
percent can’t use their data to tell which customers to grow, win back, retain, or acquire—and 52 percent believe that they are in the early stages of recognizing