In my view, however, the business of influencer bundling has only just begun. Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips.

curation platforms are also able to achieve unique relationships with their end consumers. They win trust by limiting supply and creating opportunities for consumers who were traditionally more passive users of the internet to participate more actively by lowering the barrier to entry for “curation as creation.”