Sublime
An inspiration engine for ideas
Web2 was built to scale up.
Web3 is built to niche down.
From @gaby_goldberg on “curators all the way down”👇 https://t.co/G43iSkbjEu
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in 🧵👇
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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The Browser is a daily newsletter from someone who reads 1,000 articles a day, choosing his five favorites and sending them out with a short summary. Oftentimes, these linked articles don’t have a paywall of their own at all — but subscribers of The Browser pay to have them sent in a curated list.