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In consumer, a great onboarding flow gets you to the core value of the product in the minimum number of steps required.
Gaby Goldberg • Onboarding 101 with OthersideAI
Onboarding is the experience between signing up and becoming an engaged user.
Conor Dewey • Principles for New User Onboarding
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in 🧵👇
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Sari Azoutsariazout.substack.com
A great onboarding should be emotive, personalized, and scalable. Make it easy to engage from the moment your users land on your product, and engagement from that point on will be an easier win in the future.
Gaby Goldberg • Onboarding 101 with OthersideAI
Having said this, and looking at the current information overload we all face on a day-to-day basis, I think there’s room for a new market of creators as curators .