The Content Trap
I was wrong. It really wasn’t about the content at all - it was about the audience. What I didn’t understand was - the content you create isn’t the compounding asset - the audience is. So even though the content may disappear in time, your audience keeps growing.
Alex Hormozi • $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.