The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
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The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
consumers and developers (e.g., Apple’s app store).
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Why do some products, like the iPhone, turn out as well as they do? I’m now ready to offer my complete answer. It comes in three parts. The first part is the demo-making creative selection process.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Modern product designers are responsible for the following:
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
When Jobs arrived back at Apple, it had a conventional structure for a company of its size and scope. It was divided into business units, each with its own P&L responsibilities. General managers ran the Macintosh products group, the information appliances division, and the server products division, among others. As is often the case with decent... See more