The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
hbr.orgSaved by Nicolay Gerold
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
Outsiders have tended to assume that because cofounder and longtime CEO Steve Jobs was a champion of products in which hardware and software work together seamlessly, Apple itself was a paragon of cross-collaboration. In fact, the opposite was often true. And though Jobs was without a doubt the single most important figure in the company’s history,
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Modern product designers are responsible for the following:
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
ts fundamental belief is that those with the most expertise and experience in a domain should have decision rights for that domain. This is based on two views: First, Apple competes in markets where the rates of technological change and disruption are high, so it must rely on the judgment and intuition of people with deep knowledge of the technolog... See more
hbr.org • How Apple Is Organized for Innovation
When the iPhone was introduced in 2007, it mystified its competitors because it wasn't designed for the world as it existed. It was such a remarkable device that the world adapted to it. The iPhone keeps getting better as Apple fixes problems and adds new features. The smartphone illustrates a broader historical trend: technologies usually appear i... See more