The chief hype officer
seths.blog
The chief hype officer
“You are in the findability department. The marketing department is dead.” Todd Defren, principal for SHIFT Communications
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Sam Altman: The role of the CEO is basically to figure out and decide what the company should do and then make sure it does that. Many CEOs try to outsource those things. Sometimes they want to hire a VP of product or hire a COO and make him or her do everything. But really the CEO has to drive the company’s overall direction. There are a few other
... See moreElad Gil • High Growth Handbook: Scaling Startups From 10 to 10,000 People
In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
marketing as we know it is a waste of time without PMF.