Saved by Mike Renaud and
The Brand Positioning Edition
The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.
Jack Trout • Positioning: The Battle for Your Mind
Positioning & messaging teardown, with Anthony Pierri
newsletter.mkt1.co
Declaring that your product exists in a certain market category will set off a powerful set of assumptions in customers’ minds about who your competitors are, what the functionality of the product should be and what the pricing is like.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Positioning: Learn how to communicate your solution for users to understand and fall in love with it.