
Saved by Mike Renaud and
The Brand Positioning Edition
Saved by Mike Renaud and
The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.
Declaring that your product exists in a certain market category will set off a powerful set of assumptions in customers’ minds about who your competitors are, what the functionality of the product should be and what the pricing is like.
Positioning: Learn how to communicate your solution for users to understand and fall in love with it.