The art of onboarding

When a user signs up, the in-product experience should immediately answer:  What is this product's value and how do I achieve it?

Option #3: The set-up approach: One strategy that is usually combined with the first option of walking people through the process is to ask them to set up an account right off the bat.

The most challenging products must EXPLAIN how something should be done (think Adobe Photoshop, where users must be find training on YouTube or elsewhere to engage — even initially—with the product). Having to explain your product is the least effective way to engage new users (and explains why products like Photoshop struggle to attract non-Pros).... See more

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇