A great onboarding should be emotive, personalized, and scalable. Make it easy to engage from the moment your users land on your product, and engagement from that point on will be an easier win in the future.
Onboarding doesn’t end after the user’s first interaction with the product. On the contrary, onboarding is ongoing: as users continue to engage with your product, they’ll discover more features and learn about new updates.
At the highest level, onboarding is the experience between “signing up and becoming an engaged user.” To put it simply, if users don’t understand your product, they won’t use it.