Surprising lessons from 20,000 experiments
learning, is where you understand which changes have the biggest positive effect. This is the reason you plan tests with single variable isolations.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
you have only 80 percent confidence in your data, you can send a small email blast and test the waters to see what will happen. You can send three different offers to different geographies to validate a hypothesis. You can try five versions of the home page and see which works because you are not designing a catalog or newspaper ad that must be pri
... See moreAvinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
The initial page can be as simple as name and e-mail address,
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
results of A/B tests.