Superhuman
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Superhuman
Basically, when you’re competing with people, it’s because you’re copying them.
Tim Ferriss • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Look at what competitors say, along with others in your space. Avoid almost all of the words they use.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
The result is a meta-market: because founders know what playbook their competition is running, they end up positioning themselves against moves their competitors will make in three years. Let’s say I run a newsletter software company, similar to Substack or Beehiiv. Since each company has a unique starting point, we’ll each have relative strengths.... See more
Evan Armstrong • Every Software Business Has the Same Playbook
And it’s about being a driver of the market, not simply being market-driven.