It’s not that sexy new PM tool. That’s a shiny object, distracting you from the real problem.

It starts with process and people, and you support that with tools. The simpler, the better.

The flow: Think It = figure out what type of product we are building and why. Build It = create a minimum viable product that is ready for real users. Ship It = gradually roll out to 100% of all users, while measuring and improving. Tweak It = Continuously improve the product. This isn't really an end state; the product stays in Tweak It until it i... See more