Adapting sports

Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out characters to various retailers, or allowing small merchants to use beloved characters in their own designs sought out by different c... See more

In 2019, we saw the streaming wars between Twitch, YouTube, Facebook, and Mixer heat up for individual creators. I expect there to be a shift in strategy towards structuring deals around leagues, tournaments, and teams.