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Adapting sports
Just as an entire industry of secondary workers has formed around YouTubers, TikTok stars, and streamers, we’ll also see more supporting jobs crop up to support this new class of journalist/creators. Perhaps the new entry-level media job will be editing a big-name writer’s Substack, or helping an independent journalist with their Patreon podcast la... See more
Taylor Lorenz • Journalists will learn influencing isn’t easy
The sports fan has a ton of attention and time to spend on the content that they care about. The average run time of an NBA game is three hours. If you can find a way to be a meaningful part of that person's experience on a nightly basis for the duration of a season, and then multiple seasons across sports, there's a lot of potential to monetize th... See more
Lightspeed • Firehose #163: 👥 Social recall. 👥
Independent esports streamers provide new broadcasting opportunities and unique ways for brands to connect with ~2.15m+ viewers daily
Trends • What Is Esports? (And What It Means for Business)
