How Nintendo Music Potentially Outlines the Future of Media

Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out characters to various retailers, or allowing small merchants to use beloved characters in their own designs sought out by different c... See more

A flywheel, based on Walt Disney’s original concept (seen in the infamous diagram below) was to find new opportunities to build upon the love that people have for the set of characters they’re introduced to however they’re introduced. It couldn’t feel like a money grab. Look how that panned out for the comic book industry in the late ‘90s. No, it h... See more

Nintendo Music, on the one hand, is another Nintendo standalone digital product emerging out of the corpses from previous apps including the 2016 social game Miitomo and quirky products like the Power Globe. On the other hand, I fucking love it — and there are four specific reasons why:

1. It creates further reliance on the integrated Nintendo ecosyst

... See more