Social Media Isn't Just Addictive — It's Addictive By Design
Other social media platforms followed, leveraging Skinner’s three laws to maximize button-pecking. They offered immediate reinforcement in the form of instant responses, conditioned reinforcement in the form of “likes” and “followers”, and unpredictable reinforcement that varied with each post and each refresh of the page. These features turned soc
... See moreGurwinder • Why Everything Is Becoming a Game
First, these sites and apps are designed to train our minds to crave frequent rewards.
Johann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
Behavioral addiction consists of six ingredients: compelling goals that are just beyond reach; irresistible and unpredictable positive feedback; a sense of incremental progress and improvement; tasks that become slowly more difficult over time; unresolved tensions that demand resolution; and strong social connections.
Adam Alter • Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
As the world shifts to more digital competition, one of the most powerful long-term advantages is addiction. For businesses, this means that services that can grab and hold consumers’ attention for longer will be rewarded. For consumers, it means that we will have to be ruthless in our relationship with technology. Business best practices are not e... See more