Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alteramazon.com
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Behavioral addiction consists of six ingredients: compelling goals that are just beyond reach; irresistible and unpredictable positive feedback; a sense of incremental progress and improvement; tasks that become slowly more difficult over time; unresolved tensions that demand resolution; and strong social connections.