Seth's Blog : A branding exercise
In its simplest form the practice of branding is about creating differentiation, making one product or service seem different from competitor products. Brand values are the core beliefs or philosophy that a brand upholds, and which differentiate it from its competitors. Another way of characterizing a brand is by identifying its brand personality.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
When asked for a definition of “brand,” I use this: A brand is a promise performed consistently over time. It’s held up for a while now.
Brian Collins • 101 Design Rules
Role 3: Identify a brand