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101 Design Rules
Experience. Don’t observe.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
Brian Collins • 101 Design Rules
We perceive through images. We think in metaphors. We learn by stories. We create with fantasy.
Brian Collins • 101 Design Rules
People who use the word “lifestyle” don’t have one.
Brian Collins • 101 Design Rules
Seek ambition. Hire character. Train talent.
Brian Collins • 101 Design Rules
Design is not what we make. Design is what we make possible.
Brian Collins • 101 Design Rules
Be very. For a very long time, it took a very long time for anything to change. If you found an answer that worked, you could count on it being the answer for ages. But those days are over. Being an answer is not the answer. Or even an option. Unless, of course, you’re very curious. Or very focused. Very gay. Very straight. Very caring. Very... See more
Brian Collins • 101 Design Rules
Skip the whole “Minimal Viable Product” thing. It leads to incrementalism. Try “Maximum Fucking Love.” It leads to something that someone else might actually care about.
Brian Collins • 101 Design Rules
It is never about winning. It is never about losing. It is only about contributing. It is only about learning.
Brian Collins • 101 Design Rules
When asked for a definition of “brand,” I use this: A brand is a promise performed consistently over time. It’s held up for a while now.