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101 Design Rules
The goal is to make the complicated simple — not the other way around. The best ideas are often expressed as simple ideas. They’ll have power because they’ll feel inevitable.
wearecollins.com • 101 Design Rules
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.
When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.
When you work only for money, without any love for what you do in and of itself, your work will lac... See more
wearecollins.com • 101 Design Rules
Some great design principles and wisdom.
Always begin in mythology. It’s good fuel. Fables and fantasy don’t age or grow stale for one reason: They are a step into a dimension beyond the reach of time itself. Build with them.
Brian Collins • 101 Design Rules
Classics are classics for a reason.
Stuck on a problem you can’t solve? Go bigger. Expand it. Make it giant. Do not try to contain it, or simplify it, or reduce it. Make it so large that you can begin to see a new pattern. Solve the larger problem and the smaller one will get solved along the way.
Brian Collins • 101 Design Rules
This sounds horrifying, but I suspect that's exactly why I haven't tried it.
Never take an unpaid internship. Ever. It is unethical to be offered one, and in many places, it is illegal. But more importantly, what kind of people would refuse to pay you? Oh yeah, really shitty people.
Brian Collins • 101 Design Rules
Experience. Don’t observe.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
Brian Collins • 101 Design Rules
We perceive through images. We think in metaphors. We learn by stories. We create with fantasy.
Brian Collins • 101 Design Rules
Design is not what we make. Design is what we make possible.
Brian Collins • 101 Design Rules
Be very. For a very long time, it took a very long time for anything to change. If you found an answer that worked, you could count on it being the answer for ages. But those days are over. Being an answer is not the answer. Or even an option. Unless, of course, you’re very curious. Or very focused. Very gay. Very straight. Very caring. Very prickl... See more