Rick Rubin — Magic, Everyday Mystery, and Getting Creative

We aren’t creating to produce or sell material products. The act of creation is an attempt to enter a mysterious realm. A longing to transcend. What we create allows us to share glimpses of an inner landscape, one that is beyond our understanding. Art is our portal to the unseen world.

Consider your craft as an energy alive in you. It’s just as much a part of the cycle of evolution as other living things are. It wants to grow. It wants to flower.

How do we pick up on a signal that can neither be heard nor be defined? The answer is not to look for it. Nor do we attempt to predict or analyze our way into it. Instead, we create an open space that allows it. A space so free of the normal overpacked condition of our minds that it functions as a vacuum. Drawing down the ideas that the universe is