Retail-as-a-service companies go digital to stay afloat

Many brands that typically have large stores, including Sephora and Nordstrom, are creating smaller-format stores embedded in neighborhoods. These stores feature less inventory, since customers can order items to be delivered to their homes, and store managers curate the products available on shelves to meet the needs of the specific community.

Just as most retailers came to the realization that being online or offline was no longer an and-or proposition, the same appears to be happening with retail resale and rental.