The problem with niche strategy, in a nutshell, is that it's a reliable destroyer of the human spirit. It's built on the assumption that we can segment ourselves, and turn one static aspect of the self into an economic engine that makes the rest of our life feel how we wish it'd feel. It's a nice idea in theory, but after everything I've experience

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Finding this sort of internal power is an individual art to master and probably will not be clear when you first start creating online. When people start putting themselves out there fully, they are at peak uncertainty and crave a roadmap. As I like to say, don’t find a niche, find a mode or a state you can keep showing up in.