The perils of niching down

All of this would be fine if niche strategy resulted in creatives feeling great about their lives. But it doesn't. More often than not, it leads to a downward spiral of decisions that feel inauthentic and forced. Those decisions pile up, one by one, until we've constructed a machine that meets our economic needs, but at the expense of our spirit.

The problem with niche strategy, in a nutshell, is that it's a reliable destroyer of the human spirit. It's built on the assumption that we can segment ourselves, and turn one static aspect of the self into an economic engine that makes the rest of our life feel how we wish it'd feel. It's a nice idea in theory, but after everything I've experience

Turns out, there's a stark difference between creating true fans around one narrow, rigid aspect of yourself, and creating true fans of a dynamic, evolving human. Niche strategy is great at the former, but the latter requires something else entirely.