Recommendation Algorithms Are a Necessary Evil (Sort Of)

In a way, recommender systems have become some of the most important opinion leaders in the industry. The same way a recommendation from a trusted friend can go a long way — compared to, let's say, an ad you see on Instagram — a recommendation from a "trusted" algorithm brings about a sort of post-social proof.

In the creator economy, the curatorial role has been replaced by algorithms, and this is a problem for several reasons. The algorithm cannot sense vibes. It doesn't understand culture. It cannot understand how a piece of creative work does or does not fit within a certain milieu. It cannot tell what is worth recommending and what is not without fir... See more

In its desperate hunger for clicks, much of the media has decided to endorse a maximalist interpretation of what AI might do. I’ve cataloged them before: disrupt every industry, eliminate poverty and need, send us off of into the stars, end death. Or, alternatively, threaten everything we’ve built, provoke dystopia, exterminate humanity. Take your ... See more

But before we rush to embrace the dynamic algorithm, we should note that it too has a downside. Human life is a balancing act between endeavoring to improve ourselves and accepting who we are. If the goals of the dynamic algorithm are dictated by an ambitious government or by ruthless corporations, the algorithm is likely to morph into a tyrant, re

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