Building the Middle Class of the Creator Economy

Societies and platforms flourish when there is a path for everyone to have upward mobility, achieve financial security, and learn and grow. The beautiful thing is, in the real world as well as in the digital world, it’s up to us to build this path.

-Provide creator education and training

-Offer a form of Universal Creative Income (UCI)

-Create passive (or almost-passive) income opportunities for creators: While there is significant revenue concentration, for all creators, the sales represent passive income (after products are initially created), allowing creators to scale earnings without scaling time.

-Allow creators to capitalize on superfans:

-Decouple creator payouts from audience demographic: Hank Green writes of the Creator Fund, “people with wealthy audiences don’t automatically make more than people with poorer audiences.” The “radical egalitarianism” of the Creator Fund stems from rewarding creators that generate the highest engagement, rather than those that generate the highest ... See more

-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.

-Recommend content algorithmically with an element of randomness: when algorithms do the searching for users, there are more opportunities for niches to thrive.

-Serve heterogeneity in user preferences & empower niche