For a hardware company to grow, it needs to ship more units or ship more expensive units every year. Early on, the challenge is operational: GoPro had to figure out how to assemble more cameras, and had to design better ones. But in the later stages of a hardware company’s growth cycle, two problems emerge:

These are not farm equipment manufacturers; they are Farming as a Service providers.

Platform as a service: This is the future, an offering that allows you to abstract away from the complexities of hardware, whether virtual or physical, so that you can more rapidly test and develop applications in the cloud—the entire digital application or digital experience enablement “stack.” Examples are Amazon’s Elastic Beanstalk, Google’s App

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