Quantum Advertising | WARC
How the Sausage Gets Made: Digital Marketing & Attribution
Sam Blumenthalcompoundingthoughts.substack.com
While experimentation can isolate individual variables, cumulating multiple variables together doesn’t work so well. The sum doesn’t equal the parts.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
There are good reasons to believe that online advertising inventory is steadily decreasing in value over time. Two forces drive this erosion of value: structural shifts in what people pay attention to, and a massive global economy of fraud in the programmatic advertising marketplace. These trends are hidden by the murkiness of online advertising,
... See moreTim Hwang • Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
Thanks to new approaches which fuse at-scale ad targeting with high-quality editorial product, you can step into this renewed role without sacrificing the reach, precision, and targeting afforded by the likes of Facebook, Google, Twitter, and their kin.