Quantum Advertising | WARC
want to mindlessly blast thousands of segments, but rather use statistics to determine what works for those segments. Historically, marketing efforts were completed
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
Glen L. Urban et al., “Morphing Banner Advertising,” Marketing Science 33, no. 1 (2013): 27.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
For the most part, media planning and buying has failed to keep up with the rapid pace of changes impacting how consumers use media.