Purple Cow: Transform Your Business by Being Remarkable
Votre seule chance, c’est de vendre votre produit aux personnes qui aiment le changement, qui apprécient les nouveautés, qui recherchent justement ce que vous vendez.
Seth Godin • La vache pourpre (French Edition)
The problem of getting the promise right is unlike traditional marketing, because most marketing involves selling something that will be made for the listeners rather than by them. ("Buy Cheesy Poofs" is a different message from "Join us and let's invent Cheesy Poofs together").
Clay Shirky • Here Comes Everybody: The Power of Organizing Without Organizations
How to identify your invisible asymptotes
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more
Eugene Wei • Invisible Asymptotes
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau