Product Marketing Debunked: The Essential Go-To-Market Guide
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
product marketing plays an essential role in discovery, delivery, and, ultimately, go‐to‐market, which is why they are important members of the product team.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
What Is Product Marketing?
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
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