Positioning: The Battle for Your Mind

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The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Jack Trout • Positioning: The Battle for Your Mind

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

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Cover of The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries and Jack Trout: Positioning: The Battle for Your Mind (McGraw-Hill). Ries

Jack Trout • Positioning: The Battle for Your Mind

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))