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Positioning: The Battle for Your Mind
What is book positioning? Simply stated, book positioning is the place your book occupies in the mind of your reader, and how that reader perceives your book as fulfilling their needs.
Zach Obront • The Scribe Method: The Best Way to Write and Publish Your Non-Fiction Book
Now consider how you want to ‘position’ your product.
David Ogilvy • Ogilvy on Advertising
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
Crossing the Chasm: Summary, Notes, Review
Positioning is the place a product occupies in people's minds. It sets a context in which a product's value becomes clear.