Podcast Companies Begin to Advertise Like Hollywood Studios - WSJ
wsj.com
Podcast Companies Begin to Advertise Like Hollywood Studios - WSJ
The company has identified two priorities to boost advertising: podcasts and the two-sided marketplace.
Bloomberg Businessweek • Spotify’s Newest Pitch to Labels and Musicians: Now You Pay Us
But the Calm meditation app was supposed to pass $100 million in revenue last year. I’m intrigued by Knowable, a sort of audio MasterClass. The co-hosts of the Chapo Trap House podcast currently generate around $166,000 in revenue per month from their Patreon. And just today, Stratechery founder and analyst Ben Thompson launched a new podcast produ... See more
Dan Frommer • Subscription podcasting is not a breakout success
Important context: With $100 million supposedly raised pre-launch, Luminary wasn’t just launching as a bootstrapped project, or a new business from an established player. It needed real traction from a cold start, quickly — and needs sustained adoption on a mass level — to justify its costly experiment.