Daniel Ek – The Future of Audio - [Invest Like the Best, EP.147]

“Every single successful media platform has been built off the back of existing content, even though they’re most known for their own things today”

Luminary raised hundreds of millions to become to the “Netflix of podcasts” But… it’s not really working

“Getting distribution on something new is insanely hard in this day in age”

On average, people download 1 new app per year.

“The reality is we’ve seen very few examples where this has worked. The exception is with the large platforms – Apple, Google, and to an extent, Facebook.”

Ex.: How Facebook created its own Messenger app

This has to do with the idea of breaking up a larger app/platform into multiple apps/platforms, instead of building more features into the main app

“There’s no doubt in my mind that we’re going to go through a very similar journey where even the concept of what a podcast or audio actually is will become re-imagined.”

Think: Podcasts are based on RSS feed technology (which was pre-Facebook, YouTube, and a whole bunch of other things we take for granted)