Pleasure Activism

Here’s what most people think: If I get my goal, I’ll be happy. If I don’t get my goal, I’ll be sad. It’s simply not true: Pain and pleasure are something we need to understand better. Is there pleasure in NOT getting my goal? Yes. Is there pain in GETTING my goal? Yes. This needs to be discussed.

• What would business and marketing look like if they were  intrinsically enjoyable  for creative people?


• What would an online business look like if it contributed to maximal human flourishing, both for the creator and their customers?


• How can I maximize the amount of  aliveness  in everything I do in my business, marketing, and cre

Conversely, I have seen how denying our full, complex selves—denying our aliveness and our needs as living, sensual beings—increases the chance that we will be at odds with ourselves, our loved ones, our coworkers, and our neighbors on this planet.