Playing to Win: How Strategy Really Works
strategy. This describes the big picture of what the organization as a whole is trying to accomplish
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Great strategy
- starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?
- is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.
- is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your st
Your strategy (probably) sucks
Despite the roar of voices wanting to equate strategy with ambition, leadership, “vision,” planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.