strategy. This describes the big picture of what the organization as a whole is trying to accomplish

A good strategy defines a critical challenge. What is more, it builds a bridge between that challenge and action, between desire and immediate objectives that lie within grasp. Thus, the objectives a good strategy sets should stand a good chance of being accomplished, given existing resources and competence.

Thinking strategically starts with reflection on the deepest nature of an undertaking and on the central challenges it poses. It develops with understanding of focus and timing. Focus means knowing where to place one’s attention. What is truly essential? What is secondary? What cannot be ignored without risking the success of the enterprise?

1. Problem-oriented : Clearly identifies the problem


2. Insight-driven : Rooted in insights, both quantitative and qualitative


3. Actionable : Outlines concrete actions/investments that will solve this problem


4. Focused : Has a small number of high-leverage bets


5. Cohesive : Create a clear path from the problem to the solution