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P&G Marketing Memo
In this memo, Brian Armstrong shares his views and strategies on the "Art of Product Management."
Sriram Krishnan • Good PM vs Bad PM
Brand is the offer; marketing is the promotion of that offer.
Bill Kenney • Conquer Your Rebrand
My own definition is ‘what the product does, and who it is for.’
David Ogilvy • Ogilvy on Advertising
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more