🚨 On y est : la nouvelle ère Growth Marketing... - La GS #211
At the same time as these tech giants have used the network effect to propel themselves into the stratosphere, it’s not a great time to launch a new product. The technology ecosystem is downright hostile to new products—competition is fierce, copycats abound, and marketing channels are ineffective.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Growth: Select channels that are actually relevant to your target audience and add fuel to it with Growth Loops.