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The Diff | Byrne Hobart | Substack
As the amount of content grows, so does the market for credible curators.
A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more
A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more
gabygoldberg.medium.com • Curators Are the New Creators. The Business Model of Good Taste | by Gaby Goldberg | Medium
His beachhead may very well be a paid newsletter . . . but the newsletter is just one SKU. . . . There could be a podcast SKU. A speaking fee SKU. A book deal SKU. A consulting SKU. A guest columnist SKU. And so on.”
Anna Wiene • Is Substack the Media Future We Want?
Wrap a few newsletters together under one price, where the price is higher than each would charge individually, while providing more. Five (or six, or…) for the price of four if you will. Each audience (hopefully) feeds into the other, both by making it more likely for each reader to buy the bundle than any unit, and the group as a whole bringing r... See more