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News by the ton: 75 years of US advertising — Benedict Evans
smallest differentials are in television, where time spent is 43 percent and advertising is 42 percent, and the Internet (26 percent, 22 percent). The biggest gaps are in print, which gathers 25 percent of advertising budgets despite having only 7 percent of time spent, and mobile, which has 1 percent of ad budgets and 10 percent of time spent.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Ezra Klein:
Radio, newspapers, magazines, etc... are all heavily advertising supported. The only one not built on advertising is books, almost everything else we use to talk to each other is ad-based.
Tim Hwang • Opinion | How the $500 Billion Attention Industry Really Works
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies, ... See more