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News by the ton: 75 years of US advertising — Benedict Evans
What's next for advertising?
another-podcast.simplecast.comEzra Klein:
Radio, newspapers, magazines, etc... are all heavily advertising supported. The only one not built on advertising is books, almost everything else we use to talk to each other is ad-based.
Tim Hwang • Opinion | How the $500 Billion Attention Industry Really Works
What does this mean? All of the infrastructure and services that were once optimized for physical SMBs / mom-and-pops need to be overhauled to accommodate internet-first businesses. If you were a YouTuber and you walked into Bank of America asking for a small business loan, you would be met with a quizzical look followed by a polite but firm dismis... See more
Chris Paik • The American Dream is Going Digital
Quantifying the Adpocalypse
mule.substack.com