Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

The Audience Shortcut says:

You don’t need to know how to achieve your dreams.

You need to know who to create value for along the way.

Here are the four simple steps to implement the Audience Shortcut:

1. Choose your big dream. What goal feels just out of reach?


2. Identify your audience. Who could reduce your risk or accelerate your journey? (Hint: the

So, then,what does it take to grow? Thankfully, just three simple things: Get more customers Increase their average purchase value Get them to buy more times

What will I make? (Dream Outcome) How will I know it's going to happen? (Perceived Likelihood of Achievement) How long will it take? (Time Delay) What is expected of me? (Effort & Sacrifice)